Inbound Success
By on August 28th, 2020
on September 2nd, 2020 Now I have a huge list of tactics I want to try on my own clients’ sites that will keep me busy for years! on August 26th, 2020 For example, you can get demographic information on your Facebook fans via Facebook Page Insights:To learn even more about your target audience, try collecting feedback from your current customers. Website Redesign on August 31st, 2020 on August 31st, 2020 This comprehensive planner gives you a clear overview of your content strategy, walking you through the major elements to plan, execute, publish, and optimize your content. By That’s according to the It’s no surprise that those companies who DO have a strategy are most likely to feel that their content marketing efforts are successful.Without a strategy, success or failure is just a matter of luck – and you risk all your efforts going to waste.That’s likely why a similar percentage (64%) say that learning how to build a content strategy is one of their If you’re in that group and have been wondering how to create a content strategy for your business, we’re here to help.We’ve successfully used content marketing to grow our own traffic and boost conversions since OptinMonster first launched in 2013, and we want to share with you what we’ve learned along the way.This guide will walk you through 11 simple steps to developing and executing a content marketing plan that’ll help you grow your business without wasting time and money.A good starting point for your content strategy plan is to set out a content marketing It defines the audience (CIOs and business technology executives). One way to find that out is to use Buzzsumo’s Question Analyzer or Type a topic into the Answer the Public search box, and you’ll get a list of questions people have actually searched for on Google.Pick a question that seems relevant to your audience, decide on the type of content, such as a blog post, and add a title to your calendar. on July 29th, 2020
We’ve taken a similar approach with TCS. on August 7th, 2020
on July 5th, 2020 '”“We can help” is a very different message from “click here, buy now, and add to cart.”As you’re planning future content, aim for a balance across the funnel. For example, we know that list posts and how-tos are popular with our readers.Now it’s time to pick a title from the content calendar and start working on it.When you’re ready to write, you’ll need to find out :This means doing a Google search, checking out the top content for your topic, and seeing how you can improve on it. If you’re getting a new car, you wouldn’t just go to the closest dealership to your house, right? on August 31st, 2020
Quality over quantity is a cliche, but when it comes to building out a content calendar, it’s always easier to increase production over time when things go well than to tell your boss you have to slow down because your strategy isn’t working.We're a technology company whose mission is to build a better media world. It’s also about seeing what other successful content is out there that you can use for inspiration. The goals and metrics will follow.Since athenahealth’s initial goal was building an audience, the team was “obsessed over growth metrics like unique visitors.” But they also operated with a long-term view of business metrics, so their plan also accounted for pageviews per visit and visits per reader—data points tied to loyalty.“When I work with large technology companies, all they want to do is reach the CMO. Contently conducts an annual survey at the end of every year to test assumptions about our audience. “If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.”Here’s an example that focuses on conversations about artificial intelligence:Instead of limiting your analysis to your brand’s own history, this critical step reveals the context you’ll need to truly stand out.Any content marketer worth her paycheck has to create with Here’s an overview of the marketing funnel for reference:Sometimes, brand awareness content gets a bad rap. But think of it this way: Before you make any high consideration purchase, you do research and look for reputable sources that can help you form an opinion. on August 24th, 2020 Did you know that 63% of businesses don’t have a documented content marketing strategy? Content Marketing One way to make sure your content is on point is to run an this article is so helpful for me … now I have my solution what I have to do…Thanks for ready, Mayank! Sales & Marketing Alignment By For example, OptinMonster customers have successfully used our marketing campaign software to Finally, it’s time to assess the success of your content marketing strategy. It’s having the tactical, fundamentals in place like a content calendar.”The first stories on this calendar should incorporate all of the research on topics, formats, keywords, etc. Align your strategy with your target audience Marketing always starts with identifying and understanding your target audience. We currently post twice a day on LinkedIn, three times on Facebook, and seven on Twitter.