Having worked at a large NYC based digital strategy agency most of the concepts in this book were familiar. Engaging from the get-go. Investing in a new content management system won't fix it, either. There is no law or governing body that says it has to be this way. Even the look of the site and content maps were familiar from what I've seen presented and used in client meetings. I’m going to explain the 7 expert tips for crafting your perfect SEO content strategy to maximize the benefits you can take from your website’s content. Content not only includes the words on the page but also the images and multimedia that are used. Voice and tone strengthen brand image, while our processes build solid brand identity. Having worked at a large NYC based digital strategy agency most of the concepts in this book were familiar. Websites like Facebook, Twitter, Google and Wroblewski asserts that “to have a truly meaningful content strategy, we need to embrace the read/write concept”. My only minor quibble is that it is heavily web-focused (obviously, it's in the title).
But anyone with critical thinking ability can expand this to a global content strategy beyond the web. Overall, this is an incredibly significant and helpful book, recommended for anyone who needs an overview. That begin said, Halvorson herself tells the reader not to stop with this book. Content Strategy for the Web was a great overview of learning the process of content strategy at a large organization. Once that’s defined, we broaden our focus and bring on specialists from various peer-disciplines.”Whether you’re a large or small team, it is essential that a holistic view of content creation and implementation is taken.Bottom line: Good content strategy requires team effort from all peer-disciplines.As mentioned, the main objective of an effective content strategy is to meet users’ expectations and fulfil business goals.Her belief is that by keeping the workflow and governance factors in mind when developing a content strategy, we can deliver more useful and more usable content to online audiences, whilst meeting business objectives.Bottom line: Considering content AND the people that create the content will help in meeting users’ expectations and achieving business objectives.Angela Colter from Electronic Ink did a series of user tests with people of varying literacy levels.
The standards have been written by a group consisting of all major browser manufacturers and the big search engines.To help non-developers understand web standards, we can think about newspapers: the front page of a newspaper is typically reserved for breaking news, the back page is typically reserved for sports news.
The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content.
Kristina doesn't mess around - she directly engages with her reader, and wants you to know she understands the problem space and that she's got some immediate things for you to do. Thankfully, scaled down approach would be very useful for smaller websites. Also, you can look around for other sources, especially if these sources offer 100% authentic information. Will be a resource that I refer others to.I truly have no understanding of the different roles people play and the different workflows that exist within large firms that handle the creation of web sites & web presences. No f***ing around.Great overview of content strategy for beginners - it starts with the basics and moves to pro stuff for very large organizations. Google and Yahoo!
THere were a few places tools or templates were referenced, but the way this was written you could walk up to a whiteboard and put together a strategy- or at least the first pass at it.Highly accessible writing style (not a surprise), and each page of this book is packed with nuggets for anyone seeking to revamp the content on their websites or launch a new one.
What makes a good purchase?
Techniques like “hidden text” (white text on white background), “cloaking” (showing different content to Googlebot vs. real users) and “link spam” (buying hundreds of links from low-quality websites) all used to work, to some extent. It explains the problem, how to perform discovery, how to form strategy, and how to implement the strategy.